• Olivia Taylor
• 01 Jan, 0001
• • Customer Data Platform
  • CDP
  • Cost
  • Investment
  • ROI

The Cost of Customer Data Platform: Is it Worth the Investment?

Are you considering investing in a Customer Data Platform (CDP) for your business, but hesitant about the cost? In today’s digital age, data is king, and having a centralized platform to manage and analyze customer data can provide invaluable insights for your marketing efforts. But what exactly is the cost of a CDP, and is it worth the investment?