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Liam Johnson
- 03 Aug, 2024
Customer Data Platform Gartner 2021: The Future of Data-driven Marketing
In the ever-evolving landscape of digital marketing, having access to accurate and comprehensive customer data is crucial for success. This is where Customer Data Platforms (CDPs) come into play, providing businesses with a centralized hub for collecting, organizing, and analyzing customer data from various sources. According to Gartner’s latest report on CDPs in 2021, the market is rapidly growing, with more and more companies recognizing the importance of leveraging customer data to drive personalized marketing strategies.