The Power of CDP in Marketing: How to Unlock the Potential
In today’s digital age, data is king. And when it comes to marketing, having access to accurate and actionable data can make all the difference in the success of your campaigns. That’s where Customer Data Platforms (CDP) come into play. What is a CDP? A CDP is a centralized system that collects and organizes customer data from various sources, such as websites, social media, email campaigns, and more.