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Henara Colii
- 24 Jul, 2024
Customer Data Platform Software: Unlocking the Power of Data
In today’s digital age, data is king. Businesses are constantly collecting and analyzing customer data to gain insights and make informed decisions. However, managing and leveraging this data can be a daunting task. This is where customer data platform (CDP) software comes into play. What is a Customer Data Platform? A CDP is a centralized system that collects, organizes, and analyzes customer data from various sources, such as websites, mobile apps, CRM systems, and more.