CDP for B2B: Unlocking the Power of Customer Data

CDP for B2B: Unlocking the Power of Customer Data

In today’s digital age, businesses are constantly looking for ways to better understand their customers and improve their marketing strategies. One tool that has become increasingly popular in the world of B2B marketing is Customer Data Platforms (CDPs). What is a CDP? A Customer Data Platform is a software that collects and organizes customer data from various sources, such as websites, mobile apps, CRM systems, and more.