Are you looking to take your B2B marketing strategy to the next level? Look no further than Customer Data Platforms (CDP). In today’s digital age, data is king, and having a comprehensive view of your customers is crucial for success. What is a B2B CDP? A B2B Customer Data Platform (CDP) is a centralized system that collects and analyzes customer data from various sources, such as CRM systems, email marketing platforms, social media, and more.